BaselTelAviv
Identity and website for the journalistic project
Identity
To address this challenge, we blend strict typography with light pictogram of the Israeli flag. This combination creates a balanced identity that feels both authoritative and approachable.
The use of a clean, professional typeface conveys the seriousness and credibility of established newspapers, while the subtle, modern pictogram adds a touch of lightness and contemporary flair.
Throughout the website and other materials, we incorporate a mix of two typefaces: bold sans serif for titles to communicate modernity, and a stricter serif for body text to ensure clarity, a pleasant reading experience, and maintain a sense of professionalism.
Website
Social Media
